Paramount Global (PARA, PARAA) and Nielsen said Monday they have signed a multi-year agreement for audience measurement across all Paramount platforms.
The deal includes new Nielsen services, including Advanced Audiences, Big Data + Panel, and Ad-Supported Streaming Platform Ratings, which will support Paramount in improving advertising, programming, and licensing strategies, the companies said.
Nielsen One Ads for Connected TV and National out-of-home expansion are also part of the agreement, the companies said.
The deal covers Paramount's national and local broadcast, cable networks, and streaming services like Paramount+ and Pluto TV, they added.
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