Updates shares in paragraph 3, adds Illumina response in paragraphs 6 and 7

By Mariam Sunny

Feb 4 (Reuters) - Shares of genetic testing company Illumina ILMN.O and Calvin Klein-owner PVH Corp PVH.N fell on Tuesday after China placed the two companies on its "unreliable entity" list, putting them at risk of sanctions.

Companies added to the blacklist can be subject to fines and other sanctions, including a freeze on trade and a revocation of work permits for foreign staff.

Illumina's shares slipped 6% to $123.13, while PVH's stock dropped 1% to $82.49.

PVH, which has already been under scrutiny from Chinese regulators over "improper" conduct related to the Xinjiang region, said the company would continue engaging with relevant authorities to work towards a resolution.

For Illumina, China accounts for about 7% of sales. Two of its Chinese rivals, MGI and BGI, were listed in a U.S. bill that aims to restrict business with several biotech companies on grounds of national security.

"Illumina has a long-standing presence in China... Wherever Illumina operates, we comply with all laws and regulations," an Illumina spokesperson told Reuters in an email.

"We are assessing this announcement with the goal of finding a positive resolution," the spokesperson said.

China's limited response came just after U.S. President Donald Trump's sweeping tariffs took effect, underscoring attempts by its policymakers to engage Trump in talks to avert an outright trade war.

Illumina's inclusion in the list "appears more permanent posturing by China vs retaliatory tariffs, which can be removed or dialed back depending on how the negotiation progresses between the U.S. and China", said Leerink Partners analyst Puneet Souda.

China also said it was investigating Alphabet GOOGL.O, although it did not provide details on the investigation or what it alleged Google had done to breach the law.

Alphabet's shares, however, were unaffected, rising 1.7%. The company's revenue from China represents only about 1% of its global sales.

(Reporting by Mariam Sunny and Lisa Pauline Mattackal in Bengaluru; Editing by Pooja Desai and Leroy Leo)

((Mariam.ESunny@thomsonreuters.com))