Buy and hold investing is one of the simplest and most effective ways to build wealth over time.

Not only can it help investors ride out market volatility, but it can also be a great way to generate passive income—especially when investing in top ASX dividend shares with long-term growth potential.

With that in mind, let's take a closer look at two dividend shares that brokers rate as buys and could be strong options to hold for the next decade.

Domino's Pizza Enterprises Ltd (ASX: DMP)

The first ASX dividend share that could be a great long-term investment is Domino's Pizza. While its shares have struggled in recent times due to some missteps by management, the company is undergoing a turnaround with a refined strategy and new leadership.

Goldman Sachs is optimistic about its future and sees an attractive opportunity for long-term investors. The broker recently stated:

We have a Buy rating on the stock, as we believe management's focus on franchisee profitability through closure of 80/20-30 locations in Japan/France will help to materially improve the quality of the network and help franchisee profitability.

With COGs inflation moderating and the company focusing on execution of quality stores, we expect that store growth will be restored following a digestion period. DMP is trading at an undemanding PE valuation relative to its LT average and as such we believe the stock now offers an attractive entry point.

In respect to dividends, Goldman Sachs is forecasting partially franked payouts of $1.13 per share in FY 2025, $1.39 per share in FY 2026, and then $1.65 per share in FY 2027. Based on the current share price of $29.63, this equates to dividend yields of 3.8%, 4.7%, and 5.6%, respectively.

Goldman has a buy rating and $40.20 price target on its shares.

Lovisa Holdings Ltd (ASX: LOV)

Another ASX dividend share that could be a top buy and hold option is Lovisa. The fashion jewellery retailer has been expanding aggressively and is on track to become a truly global brand.

That's the view of analysts at Morgans, which are bullish on its prospects. The broker recently highlighted Lovisa's ability to scale its business internationally. It said:

Lovisa has proven it can successfully build out its unique brand in many diverse territories around the world on its journey to becoming a truly global brand. It's at times like these that investors should be getting set to reap the rewards of this strategy over the longer term.

As for income, Morgans estimates that Lovisa will pay partially franked dividends of 71 cents per share in FY 2025 and 79 cents per share in FY 2026. Based on the current share price of $28.30, this implies dividend yields of 2.5% and 2.8%, respectively.

While Lovisa's yield is on the lower side for now, its rapid expansion could lead to substantial dividend growth over time, potentially making it a compelling option for long-term income investors.

Morgans has an add rating and $36.50 price target on its shares.