Experts are divided on the potential impact of Trump Media and Technology Group‘s DJT plan to launch a Bitcoin BTC/USD ETF.

While some see it as a positive step towards mainstream adoption, others question its differentiation, potential political implications and level of institutional support.

What Happened: TMTG on Thursday announced plans to introduce ETFs under its Truth.Fi brand, including a Bitcoin-focused fund.

While some see this as a sign of crypto’s growing integration into traditional finance, others question its likely success and the potential for political influence.

TMTG, co-founded by President Donald Trump, will offer investment products centered on American manufacturing, energy independence and cryptocurrency.

The company revealed that three ETFs are in development: a Truth.Fi Bitcoin Plus ETF, a Truth.Fi Made in America ETF and a Truth.Fi Energy Independence ETF.

They are expected to roll out later this year, pending SEC regulatory approval.

TMTG's CEO Devin Nunes positioned the ETFs as an alternative to ESG-focused funds, stating that they align with American energy and manufacturing interests.

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What Experts Are Saying: Feng He, CEO of Deeplink, sees TMTG's Bitcoin ETF as a significant step toward integrating crypto with traditional finance.

He told Benzinga that the U.S. regulatory landscape has gradually become more receptive to Bitcoin ETFs, with BlackRock and Fidelity securing approvals in 2024.

"Trump Media's plan to launch a Bitcoin ETF not only signifies deeper integration between crypto and traditional finance but also reflects the growing recognition of digital assets in mainstream markets," he said.

He added that lower entry barriers for retail investors and structured allocation for institutions could accelerate Bitcoin adoption and further solidify its place in regulated markets.

Speaking with Benzinga, Chuck Zhang, CFO of PolyFlow, emphasized that Truth.Fi's ETF differentiates itself by combining Bitcoin exposure with U.S. energy and manufacturing sectors.

This approach could appeal to conservative investors looking for alternatives to ESG-focused funds.

However, Zhang cautioned that TMTG faces stiff competition from established players like BlackRock and Fidelity, and its ability to attract institutional capital remains uncertain.

"The ETF could broaden Bitcoin's appeal among conservative investors, but its differentiation from existing products and institutional support are still in question," Zhang stated.

He also noted that the political framing of Bitcoin investment products could impact market stability, adding that TMTG's approach blurs the lines between financial products and political movements.

Bloomberg Intelligence senior ETF analyst Eric Balchunas expressed skepticism about the scale of TMTG's Bitcoin ETF compared to market leaders.

“Despite Trump’s brand, these will likely be microscopic in asset gathering compared to IBIT, FBTC et al.,” Balchunas wrote on X.

However, he acknowledged that its symbolic importance in further mainstreaming Bitcoin investment is noteworthy.

The SEC's stance on politically aligned financial products remains a regulatory hurdle, with uncertainty over whether the ETFs will gain approval under Trump-nominated SEC Chair Paul Atkins.

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