Tom Brady made his first appearance as a broadcaster at Super Bowl LIX on Sunday, commentating for Fox Sports while sporting an eye-popping gold watch.
The glittering timepiece quickly caught viewers' attention, prompting widespread speculation online about its value.
A spokesperson for Jacob & Co. confirmed to Business Insider that Brady was sporting the luxury watchmaker's Caviar Tourbillon model in its Yellow Sapphires design. With a price tag of $740,000, the rose gold timepiece is entirely covered in gems, featuring 48.92 carats worth of yellow sapphires and 1.32 carats of white diamonds arranged to glisten like pearls of caviar.
"Open a large tin of caviar," the watchmaker's website reads. "The glistening grains are packed tight together. So tight they're not round anymore, but closer to a square. The flat surface is perfectly smooth, saturated with black gems. This universal symbol of luxury is the effect Jacob & Co. recreated with the Caviar Tourbillon."
In addition to being studded with gems from the inside out, the watch has an alligator leather strap, is water resistant to 30 meters, and has a 42-hour power reserve. Other Caviar Tourbillion models have been sported by celebrities like Jay-Z and soccer star Cristiano Ronaldo, the watchmaker and GQ report.
Brady, the former quarterback for the New England Patriots, is a well-known watch collector. In December, he auctioned off 21 watches from his collection for $4.6 million, including the legendary Rolex Daytona Paul Newman "John Player Special," which sold for $1.1 million on its own, Business Insider reported.
While the former star quarterback is no longer raking in millions from football contracts since retiring in 2023 — with career earnings valued at about $300 million, per Sports Illustrated — he'll be making more money as a sports broadcast personality with Fox. The New York Times reported that Brady signed a $375 million, 10-year contract with the network, not including the value of stock options that were part of the deal.
Representatives for Brady did not immediately respond to a request for comment from BI.
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