Release Date: February 12, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you elaborate on the factors behind the significant acceleration in company-operated comps? A: Christine Barone, CEO, explained that the acceleration was due to multiple factors working together, including the strength of the brand, the rewards program, paid advertising, and mobile order adoption. New shop performance, particularly in newer markets like Texas, also contributed significantly. Josh Guenser, CFO, added that strong traffic performance allowed them to reduce discounting, enhancing ticket flow.
Q: How did the company manage to achieve a strong finish to the year despite the lowest number of company openings since the IPO? A: Christine Barone noted that the focus on market planning and new shop productivity led to a strategic shift in unit openings towards the back half of the year. This approach resulted in strong new shop performance and lower per unit CapEx, which they are pleased with.
Q: What is the company's strategy regarding mobile order growth and its impact on sales? A: Christine Barone stated that the goal is to ensure stable and steady growth of mobile order adoption to maintain high service levels. The company sees incrementality from Dutch Rewards, new members joining due to mobile order, and throughput improvements. They are pleased with the current pace of mobile order growth.
Q: How is Dutch Bros planning to handle the expected coffee cost increases in 2025? A: Josh Guenser explained that they anticipate a 110 basis point impact on company margins due to elevated coffee prices. They are assuming coffee prices will remain high throughout the year but are not planning significant price increases to maintain their value proposition. If coffee prices remain high long-term, they may consider other offsets in the P&L.
Q: What are the expectations for the 2025 advertising strategy compared to 2024? A: Christine Barone mentioned that they learned a lot in 2024 and will continue to refine their advertising strategy. They plan to focus on targeted digital marketing to drive brand awareness and customer acquisition. The advertising cost is included in the SG&A guidance, and they may increase spending if they see opportunities for a good return on investment.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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