Trump Media & Technology 2024 Sales Fall, Hurt by Advertiser Deal Terms

Dow Jones

02-15

By Sabela Ojea

Trump Media & Technology logged lower sales in 2024 that the company mainly attributed to a change in the terms of a deal with an advertising partner.

The company behind Truth Social on Friday posted net sales of $3.6 million for 2024, down from $4.1 million for 2023. The company noted the decline also came as it selectively tested a new advertising initiative on its Truth Social platform.

Overall in 2024, the company focused on improving its Truth Social platform and the launch of its Truth+ video-streaming platform.

"After going public and listing on Nasdaq less than a year ago, TMTG developed quickly in 2024, and this year we aim to continue growing all our platforms," Chief Executive Devin Nunes said.

Nunes said that Americans are looking for an alternative to "cancel culture" as they seek to conduct their business and commerce free from what he called debanking, political retaliation, and obnoxious corporate messaging.

"TMTG aims to fill this demand and to expand throughout the Patriot Economy, combining with companies that complement our technology, brand, and America First principles," Nunes said.

Nunes said the company is in a strong position to continue looking into opportunities to partner, merge with, and acquire other entities if the company evolves into a holding company. Trump Media & Technology ended 2024 with about $776.8 million in cash and around $9.6 million in debt.

Write to Sabela Ojea at sabela.ojea@wsj.com

(END) Dow Jones Newswires

February 14, 2025 16:59 ET (21:59 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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The company noted the decline also came as it selectively tested a new advertising initiative on its Truth Social platform. \n</p>\n<p>\n  Overall in 2024, the company focused on improving its Truth Social platform and the launch of its Truth+ video-streaming platform. \n</p>\n<p>\n  \"After going public and listing on Nasdaq less than a year ago, TMTG developed quickly in 2024, and this year we aim to continue growing all our platforms,\" Chief Executive Devin Nunes said. \n</p>\n<p>\n  Nunes said that Americans are looking for an alternative to \"cancel culture\" as they seek to conduct their business and commerce free from what he called debanking, political retaliation, and obnoxious corporate messaging. \n</p>\n<p>\n  \"TMTG aims to fill this demand and to expand throughout the Patriot Economy, combining with companies that complement our technology, brand, and America First principles,\" Nunes said. \n</p>\n<p>\n  Nunes said the company is in a strong position to continue looking into opportunities to partner, merge with, and acquire other entities if the company evolves into a holding company. Trump Media & Technology ended 2024 with about $776.8 million in cash and around $9.6 million in debt. \n</p>\n<pre>\n \n</pre>\n<p>\n  Write to Sabela Ojea at sabela.ojea@wsj.com \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 14, 2025 16:59 ET (21:59 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones & Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"DJT","symbol_name":"特朗普媒體科技集團","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2511648437","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2511648437","pubTimestamp":1739570340,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Trump Media & Technology logged lower sales in 2024 that the company mainly attributed to a change in the terms of a deal with an advertising partner.The company behind Truth Social on Friday posted net sales of $3.6 million for 2024, down from $4.1 million for 2023. The company noted the decline also came as it selectively tested a new advertising initiative on its Truth Social platform.Overall in 2024, the company focused on improving its Truth Social platform and the launch of its Truth+ video-streaming platform.\"After going public and listing on Nasdaq less than a year ago, TMTG developed quickly in 2024, and this year we aim to continue growing all our platforms,\" Chief Executive Devin Nunes said.Nunes said that Americans are looking for an alternative to \"cancel culture\" as they seek to conduct their business and commerce free from what he called debanking, political retaliation, and obnoxious corporate messaging.\"TMTG aims to fill this demand and to expand throughout the Patriot","collect":0,"end_time":0,"defaultTopTitle":"","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"DJT":"特朗普媒体科技集团"},"translate_title":"受广告商交易条款影响，特朗普媒体与科技2024年销售额下降","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DJT":1},"content_text":"By Sabela Ojea \n\n\n \n\n\n  Trump Media & Technology logged lower sales in 2024 that the company mainly attributed to a change in the terms of a deal with an advertising partner. \n\n\n  The company behind Truth Social on Friday posted net sales of $3.6 million for 2024, down from $4.1 million for 2023. The company noted the decline also came as it selectively tested a new advertising initiative on its Truth Social platform. \n\n\n  Overall in 2024, the company focused on improving its Truth Social platform and the launch of its Truth+ video-streaming platform. \n\n\n  \"After going public and listing on Nasdaq less than a year ago, TMTG developed quickly in 2024, and this year we aim to continue growing all our platforms,\" Chief Executive Devin Nunes said. \n\n\n  Nunes said that Americans are looking for an alternative to \"cancel culture\" as they seek to conduct their business and commerce free from what he called debanking, political retaliation, and obnoxious corporate messaging. \n\n\n  \"TMTG aims to fill this demand and to expand throughout the Patriot Economy, combining with companies that complement our technology, brand, and America First principles,\" Nunes said. \n\n\n  Nunes said the company is in a strong position to continue looking into opportunities to partner, merge with, and acquire other entities if the company evolves into a holding company. Trump Media & Technology ended 2024 with about $776.8 million in cash and around $9.6 million in debt. \n\n\n \n\n\n  Write to Sabela Ojea at sabela.ojea@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  February 14, 2025 16:59 ET (21:59 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0}}}