Momentum investing is all about the idea of following a stock's recent trend, which can be in either direction. In the 'long' context, investors will essentially be "buying high, but hoping to sell even higher." And for investors following this methodology, taking advantage of trends in a stock's price is key; once a stock establishes a course, it is more than likely to continue moving in that direction. The goal is that once a stock heads down a fixed path, it will lead to timely and profitable trades.

While many investors like to look for momentum in stocks, this can be very tough to define. There is a lot of debate surrounding which metrics are the best to focus on and which are poor quality indicators of future performance. The Zacks Momentum Style Score, part of the Zacks Style Scores, helps address this issue for us.

Below, we take a look at Sprouts Farmers (SFM), which currently has a Momentum Style Score of B. We also discuss some of the main drivers of the Momentum Style Score, like price change and earnings estimate revisions.

It's also important to note that Style Scores work as a complement to the Zacks Rank, our stock rating system that has an impressive track record of outperformance. Sprouts Farmers currently has a Zacks Rank of #2 (Buy). Our research shows that stocks rated Zacks Rank #1 (Strong Buy) and #2 (Buy) and Style Scores of A or B outperform the market over the following one-month period.

You can see the current list of Zacks #1 Rank Stocks here >>>

Set to Beat the Market?

In order to see if SFM is a promising momentum pick, let's examine some Momentum Style elements to see if this natural and organic food retailer holds up.

A good momentum benchmark for a stock is to look at its short-term price activity, as this can reflect both current interest and if buyers or sellers currently have the upper hand. It's also helpful to compare a security to its industry; this can show investors the best companies in a particular area.

For SFM, shares are up 6.08% over the past week while the Zacks Food - Natural Foods Products industry is up 5.68% over the same time period. Shares are looking quite well from a longer time frame too, as the monthly price change of 27.2% compares favorably with the industry's 12.88% performance as well.

While any stock can see a spike in price, it takes a real winner to consistently outperform the market. Shares of Sprouts Farmers have increased 20.38% over the past quarter, and have gained 235.14% in the last year. In comparison, the S&P 500 has only moved 3.12% and 23.81%, respectively.

Investors should also pay attention to SFM's average 20-day trading volume. Volume is a useful item in many ways, and the 20-day average establishes a good price-to-volume baseline; a rising stock with above average volume is generally a bullish sign, whereas a declining stock on above average volume is typically bearish. SFM is currently averaging 1,194,401 shares for the last 20 days.

Earnings Outlook

The Zacks Momentum Style Score encompasses many things, including estimate revisions and a stock's price movement. Investors should note that earnings estimates are also significant to the Zacks Rank, and a nice path here can be promising. We have recently been noticing this with SFM.

Over the past two months, 1 earnings estimate moved higher compared to none lower for the full year. These revisions helped boost SFM's consensus estimate, increasing from $3.68 to $3.69 in the past 60 days. Looking at the next fiscal year, 1 estimate has moved upwards while there have been no downward revisions in the same time period.

Bottom Line

Given these factors, it shouldn't be surprising that SFM is a #2 (Buy) stock and boasts a Momentum Score of B. If you're looking for a fresh pick that's set to soar in the near-term, make sure to keep Sprouts Farmers on your short list.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

Sprouts Farmers Market, Inc. (SFM) : Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research