Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement
WALTHAM, Mass., February 25, 2025--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs with precision, speed, and clarity. This solution – powered by Pega GenAI BlueprintTM – provides scalability and advanced gen AI capabilities that enable any user to better understand, adapt, deliver, and grow AI-powered customer engagement across their organizations.
According to Gartner, almost one-third of organizations still find it challenging to incorporate their customer journey maps into their overall customer experience efforts. And while many brands use customer journey mapping tools to help, most lack adaptive real-time insights and are limited to static journey mapping that doesn’t reflect actual customer behavior. Pega Customer Engagement Blueprint leverages Pega’s powerful AI framework so users can collaborate online, map their vision from data models to brand strategy, and create a comprehensive roadmap for customer-centric programs that drive results.
Pega Customer Engagement Blueprint enables brands to optimize AI-driven personalization and journey orchestration, helping users quickly visualize customer journeys and improve strategies with new offers and capabilities. Whether creating a new program or expanding a current one, the tool can quickly design enterprise-grade strategies to simulate what a customer will experience with different marketing messages, offers, and programs. With Pega Customer Engagement Blueprint, any user at any stage in their organization’s customer engagement transformation can map out a robust program and understand how to apply those engagement strategies. Additional benefits include:
Pega Customer Engagement Blueprint is available now for anyone with a Pega login. For more information, visit https://www.pega.com/cdhblueprint.
Quotes and Commentary:
"Brands know customer demands are increasing and need fast and engaging personalized interactions to stay relevant," said Rob Walker, general manager, 1:1 customer engagement, Pega. "Pega Customer Engagement Blueprint enables organizations to effortlessly visualize and simulate engagement strategies for any scenario across all channels and apply them in the real world. This helps brands quickly adapt and meet customers wherever they are on their journeys, resulting in stronger and more profitable customer relationships."
"Pega Customer Engagement Blueprint represents a significant leap forward in how businesses can engage with their customers," said Ryan Jessop, SVP and CXForward business unit head, Coforge. "This tool will empower marketing and AI practitioners to design and execute customer engagement strategies with unparalleled precision and scalability. Pega Customer Engagement Blueprint enhances organizations’ ability to deliver personalized experiences at scale and helps ensure our clients can stay ahead in an increasingly competitive market. We anticipate this having a transformative impact on our customers' marketing programs."
Supporting Resources:
About Pega
Pega is The Enterprise Transformation CompanyTM that helps organizations Build for Change® with enterprise AI decisioning and workflow automation. Many of the world’s most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow. For more information on Pega (NASDAQ: PEGA), visit www.pega.com.
All trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225477319/en/
Contacts
Press Contact:
Ilena Ryan
Ilena.ryan@pega.com
(617) 866-6722
Twitter: @pega
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