0306 GMT - Tencent's adoption of AI in its Weixin app could become a new growth driver, UOB Kay Hian analysts say in a research note. Leveraging its own AI model Hunyuan and DeepSeek, Weixin is well-positioned to introduce consumer-facing AI agent applications, they say. Compared with standalone AI chatbots, Weixin's vast content ecosystem and diverse functions provide a strong foundation for a highly functional AI assistant, they say. Meanwhile, the analysts note that Weixin's AI-powered search could provide new momentum for advertising by enabling DeepSeek to analyze and optimize targeted ad placements. UOB forecasts Tencent's online marketing revenue to have grown 15% on year in 4Q. UOB maintains a buy call on Tencent but raises its target price to HK$608.00 from HK$551.00. Shares are last at HK$487.80. (sherry.qin@wsj.com)
(END) Dow Jones Newswires
February 24, 2025 22:06 ET (03:06 GMT)
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