** Shares of insurance customer acquisition platform MediaAlpha MAX.N plunge as much as 23.9%; last down 20.4% at $9.08
** MAX late Monday forecast Q1 transaction value to be between $415 million and $440 million
** Brokerage J.P.Morgan says MAX's forecast was below the Street consensus of $495 million, a first since the auto insurance recovery began
** The ongoing U.S. Federal Trade Commission investigation remains a headwind and expects MAX shares to trade at a discount until the overhang is resolved - brokerage
** MAX management told analysts that auto carriers started 2025 on a more conservative note, as they don't know what lies in the year ahead
** Still, MAX remains bullish on the auto insurance recovery and expects momentum to continue to build, as the year progresses
** As of last close, MAX stock up 1.1% YTD
(Reporting by Arasu Kannagi Basil in Bengaluru)
((ArasuKannagi.Basil@thomsonreuters.com;))
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