Keurig Dr Pepper Wants Larger Share of Quickly-Growing Energy Drink Segment -- Market Talk

Dow Jones
02-26

1403 ET - Keurig Dr Pepper is optimistic about the current year, in part due to its acquisition of Ghost in October. The energy-drink brand is performing better than expected, CEO Tim Cofer says on a call with analysts, adding he expects it to be modestly accretive in 2025. Energy drinks are one of the fastest-growing consumer categories, and that isn't expected to change soon, he adds. Recent consolidation in the space--most notably Celsius' $1.8 billion buy of Alani Nu last week--speaks to the attractiveness of the energy-drink category and should "fuel healthy, high-quality competition that should benefit the consumer and really expand the overall pie," Cofer says. Shares rise 2.8%. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 25, 2025 14:03 ET (19:03 GMT)

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