Zeta Global Holdings (NYSE:ZETA) recently updated shareholders on its buyback activity, indicating a repurchase of over 1.5 million shares from October to December 2024, which may have impacted the company's stock price movements. Over the last month, despite this buyback, Zeta's stock saw a 3.84% decline. This movement occurred amidst broader market volatility, where major indices like the Nasdaq and S&P 500 experienced fluctuations due to factors such as new tariff announcements and mixed earnings reports from leading tech companies. Despite a robust fourth-quarter performance, where Zeta reported improved earnings and positive sales figures, these results were accompanied by market-wide uncertainty surrounding economic policies, which likely influenced investor sentiment and price performance. The company’s stock movement during this period reflects a combination of internal buyback efforts and external market challenges.

Get an in-depth perspective on Zeta Global Holdings's performance by reading our analysis here.

In the last year, Zeta Global Holdings recorded an impressive total shareholder return of 67.64%, significantly outperforming the broader US market's 16.7% and the US Software industry’s 6.7% return within the same timeframe. The company's successful performance was partly driven by strategic initiatives such as its partnership with Yahoo in September 2024, which aimed to enhance personalization and customer intelligence through the Zeta Marketing Platform. Additionally, the closure of a US$550 million loan facility in early September 2024 helped refinance existing debt and reduce credit spreads, providing further financial stability.

Despite being unprofitable overall, Zeta's significant annual revenue growth—the full-year 2024 sales rose to US$1.01 billion—indicates a solid trajectory of improvement. Meanwhile, the market responded positively to the company's robust earnings update in February 2025, which showed a clear roadmap of anticipated growth and profitability. However, it faced challenges, including a class action lawsuit in November 2024, involving allegations of misleading financial reporting, which might have impacted investor confidence to some extent. Overall, Zeta's initiatives and market positioning contributed to its robust performance over the year.

• Analyze Zeta Global Holdings' fair value against its market price in our detailed valuation report—access it here.
• Gain insight into the risks facing Zeta Global Holdings and how they might influence its performance—click here to read more.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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