1429 ET - Theme park operators will have some big hills to climb in the coming years, JPMorgan analysts say in a research note. The bank's latest field and survey work show that theme park purchasing intent fell in 4Q and is continuing to sink so far this year, dragged down by consumers' belief that theme parks aren't providing enough value. At the same, brand satisfaction scores have decelerated, and discretionary spending remains cautious, the analysts write. These trends could hurt Six Flags Entertainment as it seeks to grow both its namesake and Cedar Fair brands, as well as SeaWorld operator United Parks & Resorts, which will face additional competition in Orlando, FL., this year with the opening of Universal's new Epic Universe theme park, they write. (connor.hart@wsj.com)
(END) Dow Jones Newswires
February 25, 2025 14:29 ET (19:29 GMT)
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