Canadian Telcos Are Driving Down Mobile Plan Prices Again -- Market Talk

Dow Jones
02-27

0950 ET - Canadian telcos are back to fighting tooth and nail for subscribers, slashing prices for their mobile services. TD Cowen's Vince Valentini says "over the past week we have noticed more aggressive online wireless pricing from the big three flanker brands." The analyst says that the most notable changes include the addition of a C$39/20GB plan at Fido and Virgin Plus, and more aggressive pricing at Koodo, which now offers a C$39/60GB plan. In-store is also more aggressive, with many of the carriers offering C$35/60GB. "After approximately one and a half months of more disciplined behavior, we have seen a return of more aggressive rate plans," Valentini says. "We fear an imminent response from Freedom," Valentini adds. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

February 27, 2025 09:50 ET (14:50 GMT)

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