Manchester has become a more attractive destination for business students than London, according to the boss of Gary Neville’s University Academy 92 (UA92).

Chief executive Sara Prowse pointed to the city’s recent growth as well as the relatively lower costs of living and of doing business and added that Manchester is “the new, more vibrant London”.

UA92, which has bases in Trafford as well as the city centre, was founded by Manchester United’s ‘Class of 92’ and the University of Lancaster.

The organisation partners with more than 80 businesses including KPMG, McCann, Manchester United, Microsoft, Cisco and TalkTalk.

Speaking to City AM, Prowse said: “Manchester has a flourishing business community with growth outstripping every other area of the UK.

“The amount of inward investment, as well as the number of businesses setting up in Manchester – or relocating here  – means the outlook for Manchester is even more exciting than the capital. 

“Manchester is the new, more vibrant, London in many ways. Manchester is challenging London and has firmly established itself as the best place to do business outside of London 

“And now with a forward-thinking university pioneering the most-relevant business curriculum, UA92 has grown into the genuine second choice for business students who would have previously had to go to London.” 

‘A degree from UA92 will get you the job’

As well as UA92, Greater Manchester boats Alliance Manchester Business School at the University of Manchester as well as Salford Business School, from the University of Salford.

UA92 is one of many businesses that Gary Neville is a co-owner of in Manchester including two hotels, Salford City and the St Michael’s development.

Other Class of 92 backers of the business school include Phill Neville, Paul Scholes, Nicky Butt and Ryan Giggs while Gary Neville is the driving force behind the organisation.

Prowse added: “Maybe 20 years ago young people in the North did need to go to London to further their careers but, with all of the big players that are moving to Manchester, that is no longer the case.