By Stephen Nakrosis
Performance television software platform provider MNTN filed for for an initial public offering on Friday.
The company said its products allow marketers to combine the format of TV advertising with the targeting, measurement and attribution capabilities of paid search and social advertising. MNTN added its self-serve software platform allows marketers to precisely target audiences and directly attribute each view to a purchase or other action.
For the year ended Dec. 31, 2024, the company reported a net loss of $32.8 million on revenue of $225.5 million. In the prior year, the company reported a net loss of $53.2 million on revenue of $176.3 million.
MNTN didn't provide an expected size for its IPO, nor did it offer an expected price range.
The company said it expects its shares will trade on the New York Stock Exchange under the symbol MNTN.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
February 28, 2025 18:05 ET (23:05 GMT)
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