By Heather Haddon

After years of debate, and recent challenges in its U.S. business, Domino's Pizza will stuff its crusts.

The world's largest pizza chain said Monday that it will begin selling stuffed-crust pizza in its roughly 7,000 U.S. stores this week. The pies start at $9.99, embedded with mozzarella and topped with garlic seasoning and sprinkles of Parmesan.

The company reported tepid U.S. quarterly results last week. Despite a slow start to the year, Domino's said it expects U.S. same-store sales to rise 3% this year, roughly in line with 2024, through new sales initiatives and delivery-app partnerships.

Pizza Hut is credited with being the first large chain to roll out stuffed-crust pizza, marketing the product after its 1995 release with splashy ads that included future president Donald Trump. Little Caesars promoted its version in 2018 by seeking to answer the question of "just how much cheese can one pizza hold?" Papa John's debuted its "Epic Stuffed Crust" in 2021.

Domino's was a holdout for decades. In 2022 the chain took another look, finding that around 13 million people a year were buying rivals' stuffed-crust offerings.

The Ann Arbor, Mich.-based chain tinkered with its own version, including designing a custom parmesan shaker and dough spinners. The stuffed-crust effort was one of Domino's longest product-development efforts in its history, the chain said.

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March 03, 2025 07:10 ET (12:10 GMT)

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