1011 ET - Taco Bell laid out a plan for growth over the next five years in a call with investors, notably pivoting away from its previous focus on breakfast. The Mexican fast-food chain, owned by Yum! Brands, is looking to invest in digital growth and loyalty, and add more traditional quick-service categories like crispy chicken and fries, BTIG analyst Peter Saleh said. In contrast to previous investor days, breakfast was "conspicuously absent" from the new plans after efforts to grow the segment languished and management made it optional for franchisees, Saleh said. Saleh is optimistic about the plans after Taco Bell guided for the 8% 1Q sales growth.(katherine.hamilton@wsj.com)
(END) Dow Jones Newswires
March 05, 2025 10:11 ET (15:11 GMT)
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