Sportsman's Warehouse (SPWH) said Wednesday it partnered exclusively with Byrna Technologies (BYRN) to feature Byrna's personal protection products at its physical and online stores.
The outdoor specialty retailer said the agreement includes in-store and e-commerce shop-in-shops featuring Byrna's non-lethal launchers, with live product demonstrations available in select stores.
Sportsman's Warehouse said it will use its archery lanes for demonstrations and provide training for staff, while Byrna will offer product training and marketing support.
The rollout will focus on locations with "high customer interest" for personal protection products, the company said.
Shares of Byrna were up more than 8% in recent Wednesday premarket activity, while Sportsman's Warehouse stock was inactive.
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