It compares Apple's most advanced iPhone yet - the iPhone 16 Pro Max - with Xiaomi's latest smartphone - Xiaomi 15 Ultra.
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It called the iPhone's came “cute” while highlighting its own phone's four-camera setup. “If you never questioned it, was it ever really the best? Maybe it's time to see through the right lens," Xiaomi's advertisement read.
Sharing the advertisement on Reddit, a user wrote, “Xiaomi's insane take on Apple. Damn.” One of the top rated comments on the post read, “That camera actually has a good phone," while another user reacted to the comment saying, “My friend is planning to buy this camera and getting a phone for free.”
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“Xiaomi forgot that 90% people buy it for ‘cute’. Its only the 10% camera enthusiasts who don't mind that gas stove on their phone,” a user said.
“It does not matter if you stick Hubble telescope to your phone. If your operating systek is s**t, I am not buying it,” a third user commented while a fourth said, “Only thing holding me from using Apple products - the s**ta** jail of an operating system that will not let me do basic s**t.”
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A user highlighted issues with Xiaomi phones and said, “Problem is Xiaomi phones, after 1.5-2 years, get handicapped while my father's iPhone is still going from the last eight years.”
“These Chinese brands come up with class leading specs, but ruin it all with their s***ty UX skin. (Except Oneplus & Motorola),” another user said.
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