1032 ET - Dick's Sporting Goods is leaning into shoes. The chain of sporting-goods stores will kick off what CEO Lauren Hobart calls a high impact marketing strategy in a few weeks, designed to gain significant growth and market share in the footwear category. The company's footwear penetration is currently at 28%, she adds. In-stores, the company is training up its workers and hiring experts in order to lean into product knowledge and expertise, Hobart says. And online, Dick's is leaning into technology, such as 3D imagery of shoes, to improve its digital shopping experience. Shares fall 3% after Dick's offers weaker earnings guidance than analysts had been expecting, though it posts a strong fourth-quarter gain in comparable sales. (connor.hart@wsj.com)
(END) Dow Jones Newswires
March 11, 2025 10:32 ET (14:32 GMT)
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