Nine Entertainment Co. Holdings (ASX:NEC) was named the advertising sales partner for Warner Bros. Discovery's (WBD) Max streaming service in Australia, according to a Monday statement by the company.

Max, set to launch on March 31, will feature WBD's premium content, including HBO and Max Originals, along with Warner Bros. films and content from Discovery, HGTV, and ID, the company said.

Under the agreement, Nine's sales team will manage advertising for Max's ad-supported Basic With Ads tier.

The partnership adds Max to Nine's digital video lineup alongside 9Now and Stan Sport, expanding audience reach across subscription video-on-demand and broadcast video-on-demand platforms, the company added.