J.P. Morgan Sees Netflix Climbing Above $1,000 as Subscriber Growth, Margins Improve

GuruFocus.com
03-25

J.P. Morgan reaffirmed its bullish stance on Netflix (NFLX, Financials), assigning a $1,150 price target as the streaming company crosses 300 million global subscribers and reports accelerating earnings growth.

    Analyst Doug Anmuth, who maintained a Buy recommendation, gave the revised perspective based on the firm's most recent research report. Laurent Yoon, a Bernstein analyst, set an even more sanguine $1,200 price target. In the fourth quarter of 2024 alone, Netflix attracted 19 million paying members, exceeding competitor subscription growth rates like Disney+, Apple TV+, and HBO Max. While 2025 sales growth is predicted to come in between 12% and 14%, full-year income jumped 16% year over year.Cost management initiatives include a crackdown on password sharing and a more selective approach to content investment help to boost operating margins from 21% in 2023 to 27% in 2024. Based on business projections, free cash flow in 2024 will be $6.9 billion; in 2025 it is expected to be $8 billion.Instead of vying for expensive sports broadcasting rights, Netflix has concentrated on regional content and one-off eventsa strategy that experts believe has increased return on investment and strengthened the company's cost-effective production approach.Shares dropped to $860 during a March market downturn after rising from around $480 in late 2023 to over $1,000 in early 2025.Though it does not pay a dividend, Netflix keeps returning money via a larger stock repurchase program. Key elements supporting Netflix's long-term orientation in the streaming market mentioned by analysts were its worldwide subscriber base, emphasis on financial discipline, and avoidance of high-risk ventures.

    This article first appeared on GuruFocus.

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