NEW YORK, March 25 (Reuters) - Short interest on the New York Stock Exchange rose 2.3 percent in mid-March, the exchange said on Tuesday. As of March 14, short interest rose to about 17.760 billion shares, compared with 17.364 billion shares as of Feb. 28. Investors who sell securities short borrow shares and then sell them, expecting the stock to fall so they can buy the shares back at the lower price, return them to the lender and pocket the difference.