New Collaboration Provides Top-Performing Fabric Care Products to Keep Players’ Gear Clean, Fresh, and Game-Ready

CINCINNATI, March 27, 2025--(BUSINESS WIRE)--Procter & Gamble (P&G) Laundry Care Brands are excited to announce a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), naming Tide, Downy, Unstopables and Bounce as the "Official Laundry Partners." This collaboration is designed to help equipment managers tackle the tough, everyday challenges of laundering and maintaining players’ gear, allowing teams to focus on the love of the game.

These industry-leading Laundry Care products will provide the NBAEMA with essential solutions to keep uniforms clean, fresh, and in top condition throughout the season. The collaboration includes the following products:

• Tide Laundry Detergent: Known for its deep-cleaning power, Tide removes even the toughest stains, ensuring that uniforms are clean and ready for each game.
• Downy Rinse & Refresh Fabric Rinse: Helps remove tough, set-in odors, keeping uniforms fresh from the sweat and stink that accumulates during intense gameplay.
• Unstopables Scent Booster Beads: Delivers long-lasting freshness, keeping uniforms smelling fresh in the locker room and all-game long.
• Bounce Dryer Sheets: Provides effective static control, ensuring that uniforms are smooth without the cling on game day.

"Tide, Downy, Unstopables, and Bounce have long been trusted by equipment managers for keeping uniforms in top condition," said Curtis Andrade, President of the NBAEMA. "This partnership takes laundry care to the next level, providing even more powerful tools to help equipment managers deliver the best for their teams."

These equipment managers are tasked with ensuring every uniform, piece of training gear, and accessory is in top condition, a responsibility that demands long hours and fast turnarounds, especially between games. On average, professional basketball equipment managers are responsible for laundering thousands of pounds of gear each week, which includes jerseys, practice uniforms, and personal apparel. With P&G Laundry Care’s high-performance products, this partnership helps streamline their work by addressing some of the most challenging aspects of caring for fabrics, empowering the 75 equipment managers to spend less time on laundry.

"The toughest jobs require the toughest solutions," said Sammy Wang, Senior Scientist, P&G Laundry Care, "and the buildup from sweat, odors, and constant wear makes laundry one of the more challenging tasks for equipment managers. Our lineup of products effectively tackles these daily challenges, ensuring uniforms stay fresh, clean, and game-ready."

For more information about the partnership and P&G’s Laundry Care products, please visit: https://nbaema.com/official-laundry-partners/

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About NBAEMA

The National Basketball Athletic Equipment Managers Association (NBAEMA) is the professional organization representing full-time equipment managers in professional basketball. Dedicated to excellence in team operations, NBAEMA members play a critical role in ensuring players, coaches, and basketball operations staff have the essential gear, apparel, and logistical support needed to perform at the highest level. Through collaboration, innovation, and leadership, NBAEMA continues to advance the profession, set best practices, and uphold the highest standards of service in professional basketball. For more information, visit www.nbaema.com or follow on Instagram @nbaema.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250327500463/en/

Contacts

M Booth
Rachel Koggan, 973-464-6469
rachelk@mbooth.com