Walt Disney Co (DIS, Financials) shares fell 2.4% to $98.07 at market close on Friday, continuing a downward trend for the year. The stock is down 11.5% year to date. The decline coincided with lackluster box office results for the company's latest live-action release, Snow White, which debuted on March 21.
The movie is sitting on over $94.7 million worldwide, including $50.8 million in the United States and Canada and $43.9 million from other countries. Domestic income during the opening weekend was $42.2 million, below Disney's forecasted range of $45 million to $55 million. Though it topped the box office on its first weekend, the revenue is disappointing given the projected production expense of between $240 million and $270 million.In the United Kingdom, Snow White debuted with 3.85 million ($4.86 million), capturing the top place but falling below performance projections in that region. A movie already on a challenging road to profitability is made more stressful by the lukewarm worldwide reaction.Given its present path, box office experts say the movie's performance casts doubt on Disney's capacity to recover expenses. Rotten Tomatoes gives the film now a 42% approval rating. Although some have complimented main actress Rachel Zegler's performance, critics of the remake say it lacks the cohesiveness and appeal of the original 1937 animated masterpiece.Disney's theatrical schedule and investor confidence cause further problems for the underperformance. The business has not yet spoken further on the financial forecast of the movie or published updated estimates.
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