Although the S&P 500 is down 4.1% over the past six months, Bright Horizons’s stock price has fallen further to $126.40, losing shareholders 9.8% of their capital. This may have investors wondering how to approach the situation.

Is there a buying opportunity in Bright Horizons, or does it present a risk to your portfolio? Dive into our full research report to see our analyst team’s opinion, it’s free.

Even though the stock has become cheaper, we don't have much confidence in Bright Horizons. Here are three reasons why there are better opportunities than BFAM and a stock we'd rather own.

Why Do We Think Bright Horizons Will Underperform?

Founded in 1986, Bright Horizons (NYSE:BFAM) is a global provider of child care, early education, and workforce support solutions.

1. Slow Organic Growth Suggests Waning Demand In Core Business

Investors interested in Education Services companies should track organic revenue in addition to reported revenue. This metric gives visibility into Bright Horizons’s core business because it excludes one-time events such as mergers, acquisitions, and divestitures along with foreign currency fluctuations - non-fundamental factors that can manipulate the income statement.

Over the last two years, Bright Horizons’s organic revenue averaged 13.8% year-on-year growth. This performance slightly lagged the sector and suggests it may need to improve its products, pricing, or go-to-market strategy, which can add an extra layer of complexity to its operations.

2. EPS Trending Down

Analyzing the long-term change in earnings per share (EPS) shows whether a company's incremental sales were profitable – for example, revenue could be inflated through excessive spending on advertising and promotions.

Sadly for Bright Horizons, its EPS declined by 1.1% annually over the last five years while its revenue grew by 5.4%. This tells us the company became less profitable on a per-share basis as it expanded.

3. Previous Growth Initiatives Haven’t Impressed

Growth gives us insight into a company’s long-term potential, but how capital-efficient was that growth? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

Bright Horizons historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 4.3%, lower than the typical cost of capital (how much it costs to raise money) for consumer discretionary companies.

Final Judgment

We cheer for all companies serving everyday consumers, but in the case of Bright Horizons, we’ll be cheering from the sidelines. After the recent drawdown, the stock trades at 31.8× forward price-to-earnings (or $126.40 per share). This valuation tells us it’s a bit of a market darling with a lot of good news priced in - we think there are better opportunities elsewhere. We’d suggest looking at one of our top digital advertising picks.

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