1638 ET - Toy companies are highly exposed to President Trump's new sweeping tariffs, which are set to further raise levies on China while adding starkly higher ones elsewhere. Hasbro, which makes Nerf blasters and Play-Doh, appears to be the best positioned, thanks to sourcing some of its high-margin Wizards of the Coast products from the U.S., Jeffries analysts say in a research note. Rival Mattel, which makes Barbie dolls and Hot Wheels cars, has the most exposure to Southeast Asia, with principal manufacturing sites in Indonesia, Malaysia, Thailand and Vietnam. Canadian toy maker Spin Master "appears fairly middle ground with the exposure to the EU," analysts write. Hasbro shares sank 12%, Mattel shares tumbled 17% and Spin Master shares fell 9%. (connor.hart@wsj.com)
(END) Dow Jones Newswires
April 03, 2025 16:39 ET (20:39 GMT)
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