TKO Group Holdings' (TKO) UFC said Wednesday it has entered a multiyear partnership with Meta Platforms (META) to engage with fans worldwide.
Meta, as UFC's first official fan technology partner, will work with the mixed-martial arts organization for the use of Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads "to immerse fans deeper" into UFC's content, UFC said.
The partnership will integrate Meta into UFC assets "with extensive activations" in all pay-per-views and fight nights, according to UFC.
UFC added that Threads will become an official social media partner of UFC, serving as the main destination for the UFC community.
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