Boston Beer (SAM) said Thursday it entered into a multiyear partnership with AEG Presents to showcase its beverage portfolio at nearly 30 music venues and festivals nationwide.
Financial details weren't disclosed.
The partnership will feature Sun Cruiser Iced Tea & Vodka, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider at venues including Brooklyn Steel, Resorts World Theatre, and major festivals.
Price: 248.50, Change: +2.14, Percent Change: +0.87
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