The exclusive release transforms the Zenbook into a narrative of Earth’s splendor through four distinct, nature-inspired finishes
TORONTO, April 07, 2025 (GLOBE NEWSWIRE) -- ASUS today announced the global unveiling of a signature edition series of its iconic Zenbook at the “Design You Can Feel” exhibition in Milan. This exclusive release transforms the celebrated Zenbook into a narrative of nature’s splendor through four distinct, nature-inspired finishes, each a tribute to Earth’s dynamic landscapes. At the same time, it reinforces the Zenbook series’ legacy of combining high-performance technology with refined, functional aesthetics.
Signature Edition Series: A tribute to nature’s elements
In this unique series, each Zenbook is transformed into a narrative piece that echoes the beauty and complexity of nature. Crafted using the revolutionary ASUS Ceraluminum™ technology—a breakthrough material that merges the strength of aluminum with the durability of ceramic—each signature edition finish is created with a sustainable, one-of-a-kind manufacturing process:
Each signature edition device is more than just a color variation—it is a testament to the commitment ASUS has to sustainability and innovative design, with every piece bearing a unique pattern that mirrors nature’s singular beauty. From the laptops to the sleeves and packaging, every part is created with eco-friendliness in mind. The sleeve bag, crafted from Kvadrat Febrik’s knitted upholstery textile Arda, embodies this philosophy by drawing inspiration from the intricate forms and textures of the natural world. Made primarily from wool and produced using an innovative technique that significantly reduces water consumption, Arda reflects a dedication to minimizing its impact on the natural environments that it mimics. Each finish is a reminder of the ASUS commitment—not just to design, but to a philosophy—to create tools that are as enduring as the landscapes that inspire them.
The release date of the ASUS Zenbook Ceraluminum™ Signature Edition will be announced at a later time.
Ceraluminum™: Inspired by nature, engineered for a sustainable future
At the heart of these signature editions lies the patented ASUS Ceraluminum technology—a material revolution that redefines durability and sustainability. This innovative material is used to build the Zenbook series laptops including the latest Zenbook A14. Ceraluminum is an innovative material that combines the lightness of aluminum with the resilience of ceramic. The process involves ceramizing aluminum, which results in a material that is lighter and has a fracture toughness 10 times higher than traditional ceramic. This process results in:
This breakthrough not only enhances the Zenbook series’ premium look but also reinforces the commitment ASUS has to eco-friendly innovation.
Zenbook: Where art meets advanced engineering
Engineered to empower modern professionals, the Zenbook epitomizes the perfect blend of form and function. Built with the robust internals of the Zenbook S14 Copilot+ PC, it delivers tangible benefits designed to enhance everyday productivity:
The result is a laptop that not only elevates productivity but also transforms everyday computing into an engaging, sensory-rich experience.
An immersive journey into design and innovation
The Design You Can Feel exhibition in Milan invites visitors to embark on an immersive journey where technology, craftsmanship, and nature converge. Alongside interactive installations by Studio INI, attendees can experience firsthand the tactile beauty of Ceraluminum and the refined elegance of the signature edition Zenbook series. This dynamic showcase reinforces the commitment ASUS has to crafting products that resonate emotionally, perform flawlessly, and set new standards for sustainable innovation.
For more information about the Design You Can Feel exhibition during Milan Design Week 2025, please see: https://asus.click/mdw25_pr
For more information on the signature edition Zenbook series and to stay updated on future availability, please follow ASUS on social media and visit https://www.asus.com/
NOTES TO EDITORS
More on ASUS at Milan Design Week: https://www.asus.com/ca-en/content/zenbook/
About ASUS Zenbook Ceraluminum™ Signature Edition: https://youtu.be/OoOHFiBDu9g
About the Making of Ceraluminum™: https://www.youtube.com/watch?v=z1T3HgeX8qU
ASUS Zenbook Design Why and How: https://www.youtube.com/watch?v=9cypFEe7-Fg
ASUS Zenbook: https://www.asus.com/ca-en/laptops/for-home/zenbook/
ASUS ProArt: https://www.asus.com/ca-en/proart/
ASUS Vivobook: https://www.asus.com/ca-en/laptops/for-home/vivobook/
ASUS LinkedIn: https://www.linkedin.com/company/asus/posts/
ASUS Zenbook A14: https://www.asus.com/ca-en/laptops/for-home/zenbook/asus-zenbook-a14-ux3407/
ASUS Pressroom: http://press.asus.com
ASUS Canada Facebook: https://www.facebook.com/asuscanada/
ASUS Canada Instagram: https://www.instagram.com/asus_ca
ASUS Canada YouTube: https://ca.asus.click/youtube
ASUS Global X (Twitter): https://www.x.com/asus
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a2193bea-9d44-4772-81f5-b7f739717190
CONTACT: PRESS CONTACTS Media Relations ASUS Canada media.ca@asus.com Redoine Taoussi ASUS Canada Public Relations Manager Redoine_Taoussi@asus.com
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