2350 GMT - With cost of living concerns rising, Australia's main grocery chains, Coles and Woolworths, are under threat from an unlikely source: smaller shops called greengrocers that focus on fresh produce, according to Jefferies analysts Michael Simotas and Naveed Fazal Bawa. A price check of a basket of 18 produce items across eight locations showed the greengrocers were cheaper on average, with Woolworths 11% higher and Coles 10% higher, they say. Their survey of consumers also found that shoppers ranked greengrocers ahead of Woolworths and Coles on value and quality. The analysts flag that although specialist food retailers like butchers, bakers, greengrocers and delis had been losing market share for 30 years, that trend has reversed over the past two years. (mike.cherney@wsj.com; @Mike_Cherney)
(END) Dow Jones Newswires
April 06, 2025 19:50 ET (23:50 GMT)
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