MAGA protestors surrounded a Tesla store in California with their gas trucks in what has to be the least effective counterprotest ever.

When you need MAGA and Proud Boys to counter-protest for your brand, you know your brand is in trouble.

The ‘Tesla Takedown‘ movement is a grassroots movement that has been organizing peaceful protests at Tesla stores throughout the US.

Their goal is to encourage a boycott of Tesla, which they see as Elon Musk’s personal piggy bank to finance the rise of what they believe is Trump’s authoritarian regime and fascism.

Every weekend for the past two months, they have been holding growing protests at dozens of Tesla locations across the US.

There have been quite a few altercations with Trump supporters counter-protesting, but we are now starting to see full-fledged counter-protests by MAGA supporters and even far-right neo-fascist groups, like the Proud Boys.

At Tesla’s store in Rocklin, California, MAGA came by the dozens to counter-protest a Tesla protest with a barrage of gasoline trucks in front of the store:

The problem in MAGA’s logic here is that their counter-protests might be just as effective at deterring potential buyers as Tesla Takedown’s protests.

Who wants to go through that to buy a car? Proud Boys members were also reportedly at the event. While there were some interactions between the Tesla protestors and counter-protestors, no significant incidents were reported.

Interestingly, not a single one of these MAGA counter-protestors had a Tesla vehicle. Based on the videos, they all showed up to support Tesla in gasoline trucks.

Electrek’s Take

I’m not gonna lie. I don’t know what timeline we are in right now, but it’s a pretty funny one. A bunch of MAGA climate-deniers and Proud Boys neo-fascists are showing up to “protect” Tesla against left-leaning protestors who see Elon Musk as using Tesla to finance the rise of fascism in the US.

Just a few years ago, I never thought I would write that.

It’s becoming harder for people to argue that Trump is not authoritarian and fascist, as his administration is now openly defying a 9-0 Supreme Court order to help bring back someone that the U.S. Immigration and Customs Enforcement admitted they mistakenly deported and is now in a foreign prison.

Defying a Supreme Court order is as authoritarian as it gets, and deporting people into a foreign prison without due process is fascist, giving weight to the Tesla Takedown argument that Musk, by financing Trump’s election, is financing the rise of fascism in the US.

Meanwhile, Musk recently admitted that his DOGE effort is not working. He first claimed he thought that he could cut $2 trillion. He decreased that to $1 trillion last year. Last week, he said that he now believes DOGE can save the US about $150 billion in 2026, when his DOGE mandate ends.

At the same time, Trump is talking about increasing spending and cutting taxes, which will increase the US deficit, which was the whole reason for DOGE.

It looks like Musk destroyed his reputation for nothing.