Aussie e-commerce play RooLife Group (ASX:RLG) has lifted the curtain on its RLG Marketplace store on TikTok in the United Kingdom.

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The brand-new digital store features a range of consumer and health products that first originated in China. It has, the company shared, already chalked up an average of $1,500 in daily sales during its first fortnight.

Current sales equate to an annualised sales projection of around $550,000.

The company says its strategy is to grow its global sales network, especially through media platforms like TikTok that combine social engagement with e-commerce.

RooLife is tailoring products to local geographies through data-driven insights, using search and sales analytics to identify and meet high-demand categories.

The RLG Marketplace works in tandem with the company’s flagship VORA brand of food and health supplements, which is also slated for expanded international distribution.

The company has more online store rollouts in the pipeline, tapping into TikTok’s 1.6 billion monthly active users and the high conversion rate on the UK platform, where 44% of users report making purchases directly through the app.

RooLife has also had increased trading driven by recent U.S.-China tariff developments.

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The company reports an uptick in demand from Chinese businesses eager to sell into global markets and from Chinese consumers seeking foreign alternatives, including Australian-made products.

RLG last traded at 0.5cps after jumping 25% on today’s news.

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