Sports Direct Could Hit Super Retail's Margins -- Market Talk

Dow Jones

04-16

0121 GMT - Super Retail Group's margins could take a hit from the entry of the U.K.-owned Sports Direct chain to Australia, Barrenjoey analyst Peter Marks says. He suggests that greater competition may drive lower gross margins across the entire sportswear category, not least because Frasers Group-owned Sports Direct typically offers lower prices. Marks acknowledges that it is hard pre-launch to assess Sports Direct's range and pricing, but tells clients in a note that he can see a scenario in which it hands Super Retail's Rebel Sport a 12% hit to fiscal 2031 EBIT. Barrenjoey has a neutral rating and A$16.00 target price on Super Retail, which is down 2.0% at A$12.46. (stuart.condie@wsj.com)

(END) Dow Jones Newswires

April 15, 2025 21:21 ET (01:21 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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He suggests that greater competition may drive lower gross margins across the entire sportswear category, not least because Frasers Group-owned Sports Direct typically offers lower prices. Marks acknowledges that it is hard pre-launch to assess Sports Direct's range and pricing, but tells clients in a note that he can see a scenario in which it hands Super Retail's Rebel Sport a 12% hit to fiscal 2031 EBIT. Barrenjoey has a neutral rating and A$16.00 target price on Super Retail, which is down 2.0% at A$12.46. 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He suggests that greater competition may drive lower gross margins across the entire sportswear category, not least because Frasers Group-owned Sports Direct typically offers lower prices. Marks acknowledges that it is hard pre-launch to assess Sports Direct's range and pricing, but tells clients in a note that he can see a scenario in which it hands Super Retail's Rebel Sport a 12% hit to fiscal 2031 EBIT. Barrenjoey has a neutral rating and A$16.00 target price on Super Retail, which is down 2.0% at A$12.46. 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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK7128":"专卖店","SUL.AU":"SUPER RETAIL GROUP LTD"},"translate_title":"Sports Direct可能会影响Super Retail的利润率——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SUL.AU":0.9},"content_text":"0121 GMT - Super Retail Group's margins could take a hit from the entry of the U.K.-owned Sports Direct chain to Australia, Barrenjoey analyst Peter Marks says. He suggests that greater competition may drive lower gross margins across the entire sportswear category, not least because Frasers Group-owned Sports Direct typically offers lower prices. Marks acknowledges that it is hard pre-launch to assess Sports Direct's range and pricing, but tells clients in a note that he can see a scenario in which it hands Super Retail's Rebel Sport a 12% hit to fiscal 2031 EBIT. Barrenjoey has a neutral rating and A$16.00 target price on Super Retail, which is down 2.0% at A$12.46. (stuart.condie@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  April 15, 2025 21:21 ET (01:21 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"code":"91000000","status":"200"}}}