L'Oreal Should Post Higher Sales But Tariffs Introduce Uncertainty -- Earnings Preview

Dow Jones
04-16

By Helena Smolak

 

L'Oreal is scheduled to report results for the first quarter on Thursday after markets close in France. Here is what you need to know.

 

SALES FORECAST: The French beauty giant is expected to post quarterly sales of 11.47 billion euros ($13.02 billion), according to a poll of estimates by 15 analysts compiled by Visible Alpha. In the prior-year period, the company booked sales of 11.24 billion euros.

Shares in L'Oreal have risen roughly 0.6% since the start of the year and fallen about 17% in the past 12 months.

 

WHAT TO WATCH

--TARIFFS: L'Oréal is exposed to U.S. import tariffs, as it manufactures most of its luxury and dermatology products in Europe. However, its high gross margins can likely withstand a financial impact from tariffs with minimal disruption, Barclays analysts said in a note.

--REGIONAL SALES: L'Oreal is set to face a slow start to the year but could see improvements over time, depending on whether sales in China and the U.S. improve, Jefferies analysts said in a note. For the first-quarter, L'Oreal's China sales could show some recovery but likely won't offset weaker-than-expected U.S. consumer demand and deteriorating trends in Europe, Morgan Stanley analysts said in a note.

--LUXURY SECTOR WOES: LVMH Moet Hennessy Louis Vuitton's first-quarter Perfume & Cosmetics sales miss on Monday could lower expectations for L'Oreal's luxe division sales and mirror a softer environment for beauty, Jefferies analysts wrote.

 

Write to Helena Smolak at helena.smolak@wsj.com

 

(END) Dow Jones Newswires

April 15, 2025 12:37 ET (16:37 GMT)

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