Netflix to Continue Investing in Advertising Capabilities -- Market Talk

Dow Jones
04-18
 

1639 ET - Netflix says it is continuing to make progress building its advertising business. "We remain on track to reach sufficient scale with our member base in all ads countries in 2025, and we expect to continue to grow our ads membership from this strong base in the future," the streamer says. At the same time, the company will continue investing in the business, enabling it to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities. Given its nascency, Bank of America analysts say in a research note that they expect Netflix's ad business to benefit the company even in a more challenging advertising backdrop. Shares rise 4.4%. (connor.hart@wsj.com)

 

(END) Dow Jones Newswires

April 17, 2025 16:39 ET (20:39 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

免責聲明:投資有風險,本文並非投資建議,以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請,作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考,不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證,投資者應自行研究並在投資前尋求專業建議。

熱議股票

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10