1558 ET [Dow Jones]--L'Oréal wants to help Walmart accelerate its expansion into beauty, but year to date its sales in Walmart aren't positive, executives of the French beauty company say on a call with analysts. L'Oréal is discussing the way the retailer is approaching theft, noting that if they want to sell beauty, they need to allow the consumer to have the impulse purchase experience. "Having to call a sales assistant that comes from the other side of the store to sell you or to give you a lipstick is not necessarily the best way to accelerate beauty." L'Oréal wouldn't say that it has benefited from Walmart's acceleration into beauty. However, Walmart is working with them to address these concerns. "They [Walmart] are very positive about working on these issues and developing the category because it's a big potential for us and for them." (sabela.ojea@wsj.com)

(END) Dow Jones Newswires

April 17, 2025 16:09 ET (20:09 GMT)

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