扎克伯格：TikTok導致Meta增長和用戶參與度急劇下降

鞭牛士

2025/04/21

Meta 首席執行官馬克·扎克伯格承認，TikTok 的崛起導致 Meta 旗下平台（包括 Facebook 和 Instagram）的增長大幅放緩。他解釋說，隨着TikTok的流行，用戶開始在該應用上花費更多時間，這直接影響了他們在Meta服務上花費的時間。根據最近的數據，人們現在在TikTok上瀏覽內容的時間幾乎是Facebook的兩倍，這標誌着用戶參與模式的顯著轉變。扎克伯格在 Meta ...

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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421093719a46053b8&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421093719a46053b8&s=b\">鞭牛士</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0788109477.HKD","symbol_name":"BGF GLOBAL ALLOCATION \"A2\" (HKDHGD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421093719a46053b8&s=b","article_id":"2529819132","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421093719a46053b8&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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Engagement","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"META":0.9},"content_text":"Meta 首席執行官馬克·扎克伯格承認，TikTok 的崛起導致 Meta 旗下平台（包括 Facebook 和 Instagram）的增長大幅放緩。他解釋説，隨着TikTok的流行，用户開始在該應用上花費更多時間，這直接影響了他們在Meta服務上花費的時間。根據最近的數據，人們現在在TikTok上瀏覽內容的時間幾乎是Facebook的兩倍，這標誌着用户參與模式的顯著轉變。扎克伯格在 Meta 正在進行的反壟斷審判中發表了上述言論，他強調 TikTok 的出現改變了社交媒體的競爭格局。他表示，隨着TikTok越來越受歡迎，Facebook的增長急劇放緩。這一轉變表明，Meta不再是市場上唯一的主導者，TikTok和YouTube等平台已經通過更豐富的媒體格式（尤其是視頻內容）吸引了用户。他還指出，Meta 最初並未考慮收購 TikTok 的前身 Musical.ly，是因為擔心其與中國的聯繫。相反，字節跳動收購了 Musical.ly，後者後來更名為 TikTok，並迅速發展成為 Meta 的主要競爭對手。扎克伯格指出，競爭不僅限於 TikTok；YouTube 和其他平台也在從 Meta 的核心產品中搶走用户。這些進展發生之際，Meta 正面臨一場歷史性的反壟斷案件，監管機構認為 Meta 之前對 Instagram 和 WhatsApp 的收購旨在消除競爭。然而，扎克伯格最近的言論凸顯出社交媒體格局已經發生了變化，TikTok 等新競爭對手嚴重影響了 Meta 的用户參與度和增長。總體而言，扎克伯格的評論強調了 Meta 在社交媒體偏好不斷演變以及新平台吸引年輕受眾興趣的情況下，在留住用户注意力方面所面臨的挑戰。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-2","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}