阿里前高管董本洪，出任香格里拉中國區CEO

新浪科技

昨天

　　新浪科技訊 4月29日上午消息，近日，根據香格里拉官網信息，原阿里巴巴集團首席營銷官董本洪，被任命爲香格里拉集團CMO，兼中國區CEO。據悉，董本洪於2025年加入香格里拉集團，擔任集團首席市場營銷官兼中國區首席執行官。作爲集團首席市場營銷官，他負責領導集團市場營銷與傳播事務。

　　董本洪曾先後任職於阿里巴巴集團、VML中國、寶潔、信超媒體和歐萊雅等知名企業。他曾主導打造“淘寶造物節”和“天貓雙11全球購物節”。他還成功促成阿里巴巴與國際奧委會的戰略合作，使阿里巴巴成爲首家躋身奧運合作伙伴行列的互聯網企業。（羅寧）

海量資訊、精準解讀，盡在新浪財經APP

責任編輯：郝欣煜

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4月29日上午消息，近日，根據香格里拉官網信息，原<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>集團首席營銷官董本洪，被任命爲香格里拉集團CMO，兼中國區CEO。據悉，董本洪於2025年加入香格里拉集團，擔任集團首席市場營銷官兼中國區首席執行官。作爲集團首席市場營銷官，他負責領導集團市場營銷與傳播事務。</p>\n<p>　　董本洪曾先後任職於阿里巴巴集團、VML中國、<a href=\"https://laohu8.com/S/PG\">寶潔</a>、信超媒體和<a href=\"https://laohu8.com/S/LRLCY\">歐萊雅</a>等知名企業。他曾主導打造“淘寶造物節”和“天貓雙11全球購物節”。他還成功促成阿里巴巴與國際奧委會的戰略合作，使阿里巴巴成爲首家躋身奧運合作伙伴行列的互聯網企業。（羅寧）</p>\n<div><img src=\"http://n.sinaimg.cn/finance/transform/22/w550h272/20250429/951d-8930e56fd5575319f03821ca6051dd77.jpg\"/></div>\n<div>\n<div><img src=\"\"/></div>\n<div>海量資訊、精準解讀，盡在新浪財經APP</div>\n</div>\n<p>責任編輯：郝欣煜 </p>\n</div></body></html>\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"https://finance.sina.com.cn/tob/2025-04-29/doc-ineuuwac5870322.shtml\">新浪科技</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0348814723.USD","symbol_name":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  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