近日,知名茶饮品牌"奈雪的茶"旗下公司奈雪的茶控股有限公司(02150.hk)股价表现抢眼,盘中一度大涨5.38%。
这一涨势的背后原因引发了市场关注。据悉,奈雪的茶近日在深圳南山区开设了首家"奈雪的茶·Green轻饮轻食"门店,该店除了提供奈雪的茶品牌的经典茶饮产品外,还推出了轻食餐品。这被视为奈雪的茶首次进军轻餐赛道,意图抢占午餐市场。
分析人士认为,奈雪的茶此次拓展轻餐业务有利于增加公司的收入来源,扩充产品线并培育新的利润增长点。在茶饮市场竞争白热化的背景下,奈雪的茶跨界轻食赛道无疑是一次大胆而富有创意的尝试,也彰显了该公司紧跟时代步伐、不断求新求变的企业家精神,因此获得市场的积极正面评价与认可,从而推动公司股价出现较大涨幅。
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