Tesla Launches Cheaper "Juniper" Model Y, Price $10K Below Launch Series

Forbes
9 hours ago

Tesla has introduced a new trim of the 2026 Long-Range All-Wheel Drive Model Y, priced $10,000 below the Launch series, which no longer appears on the order page.

The Long-Range AWD is $49,990, exactly $10,000 less than the Launch series, which was priced at $59,990. The lower-priced version has 327 miles of rated EPA range and does 0-60 in 4.6 seconds with a top speed of 125 MPH, like the Launch series. With the $7,500 federal tax credit, the price is $41,490.

Tesla is also expected to offer an even less expensive Rear-Wheel Drive Model Y but that has yet to appear on the order page.

The Launch series debuted in January and was the only version of the new Model Y —sometimes referred to by its erstwhile codename of “Juniper” – available to order until now. That Launch version included Full Self Driving ($8,000 value) and other features like a tow hitch. The new AWD version does not roll those features into the price and must be ordered separately.

The prior-generation of the Model Y has disappeared from the order and the inventory page and is only available in the used market. That legacy version of the Long-Range AWD was priced at $48,990.

Earlier this week, Tesla reported that deliveries fell to 336,681 vehicles in the first quarter, a 13% decline from a year ago when deliveries were 386,810. Tesla’s stock has also been clobbered, as of Friday afternoon falling more than 40 percent since the beginning of the year. Protests at Tesla stores over CEO Elon Musk’s role in the Trump Administration have contributed to slumping consumer sentiment.

Updated Model Y starts at $41,490 with the federal tax credit.Updated Model Y starts at $41,490 with the federal tax credit.

A low-cost Model Y is also coming

Tesla will make a lower-cost version of its Model Y in Shanghai, according to reports. The low-cost version of the Y is aimed at helping the company regain market share in the highly competitive Chinese market.

Tesla is developing the model under a project codenamed "E41" and will build it using existing production lines, according to Reuters. Volume production will begin in 2026, the report said. The new version is expected to cost around 20% less to build than the current Model Y.

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