雅诗兰黛公司股价在10月31日盘前大跌12.79%。此前,公司发布了两项重要消息,引发了市场的广泛关注。
首先,雅诗兰黛宣布任命斯蒂芬·德拉法韦里(Stephane de La Faverie)为新任首席执行官,自2025年1月1日起生效。同时,现任执行董事长威廉·兰黛(William Lauder)将在年度股东大会后辞职,但仍将留任董事会主席。虽然新任CEO斯蒂芬·德拉法韦里在美妆行业拥有超过25年的丰富经验,并曾在公司内部担任多个重要职位,但是管理层的换届改组往往会给市场带来不确定性。
另一个可能导致股价大跌的因素是,雅诗兰黛周四撤销了2025年的销售和利润预期。据了解,这可能与公司在中国等主要奢侈品市场需求下滑有关。对于一家以化妆品为核心业务的公司来说,主力市场需求的放缓无疑会对业绩造成较大的负面影响。
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