唯品会(VIPS)股价今日夜盘大涨6.57%,引发市场广泛关注。
消息面上,四川省家电以旧换新活动持续火爆,成为全国家电销售火爆的省份之一。数据显示,截至11月25日,四川家电以旧换新401万台,总量居全国省(自治区、直辖市)第三位。
家电以旧换新活动推动了四川省中小城市年轻消费者对智能家电的需求快速增长。唯品会等电商平台在四川省的家电销售额增长明显,尤其是空气净化器、扫拖机器人等智能家电销量同比大幅增长。
据了解,小城市年轻消费者目前已成为智能家电的重要驱动力。在家电以旧换新的政策激励下,他们开始接受并购买更多智能家电,提升了生活品质。
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