Reddit公司在2024年第三季度首次实现了盈利,但它的股价却在11月1日盘中大跌7.2%,引发了市场的广泛关注。
作为一个以匿名讨论为主的互联网社区平台,Reddit一直难以通过广告和付费会员服务盈利。从新闻报道可以看出,Reddit之所以在本季度实现盈利,关键在于出售社区数据给AI公司,而非依靠自身业务营收。
与移动互联网时代的其他内容平台不同,Reddit等互联网社区更注重用户间的互动交流,内容偏向理性和深度。这使得它们难以吸引广告商投放广告,也让付费会员服务缺乏吸引力。同时,Reddit社区的匿名特性也令广告商对广告业务的稳定性和安全性存疑。
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