快手-W(01024)今日盘中大涨5.03%,引发市场广泛关注。这一上涨动作或与快手2025年春节活动收官,各项数据喜人有关。
消息面上,数据显示快手"摇发财树"红包玩法、本地生活"新春团购节"等活动深受欢迎。其中,用户参与"摇发财树"红包活动的热情高涨,期间摇红包次数高达57亿次;本地生活GMV同比更是大涨117%,新线城市日均支付用户数环比暴增234%。
可见,快手在春节假期期间为平台用户打造了丰富多元的互动玩法,激发了用户社交参与和消费热情,因而进一步提升了快手DAU规模,创造了历史新高。投资者看好快手的业务发展势头,从而推升了其股价。
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