2024年9月23日,虎牙股价盘中大涨5.02%,引发了市场广泛关注。从交易数据来看,当日虎牙成交量和股价涨幅均处于异常水平。
分析人士指出,这可能与近期有关虎牙和斗鱼的并购传闻有关。据悉,腾讯正在推动这两家游戏直播巨头的合并,以整合资源,降低运营成本。不过,双方公司均予以否认。如果此次合并最终能够实现,预计将为虎牙带来一定业务协同效应。
另一方面,业内人士认为,虎牙股价上涨还受到公司转型新业务的利好预期影响。随着直播行业竞争愈加白热化,传统游戏直播模式的增长前景受到挑战。对此,虎牙正寻求向电商直播等新兴领域拓展,以满足用户多元化需求,培育新的利润增长点。市场普遍看好虎牙的转型战略,这也成为推动其股价上行的重要推手。
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