Pinterest(NYSE:PINS)今日盘后大涨近19%,主要源自其2024年第四季度业绩和2025年第一季度营收指引双双超出市场预期。
具体来看,Pinterest 2024年第四季度营收同比增长18%至11.5亿美元,超出分析师预期的11.4亿美元,主要受假日购物季和新增"可购物"内容影响。每股收益为0.56美元,虽不及预期 0.65美元,但同比增长5.66%。该公司月活跃用户数达到了5.53亿创新高,高于预期的5.458亿,其中约一半是Z世代人群,表明其内容发现和生活方式内容吸引了大批年轻用户。
公司预计2025年第一季度营收将达到8.37亿至8.52亿美元,超出分析师预期的8.328亿美元。主要原因是其人工智能广告工具Performance+套件得到越来越多广告商采用,使广告支出增加。该套件可帮助广告主更好地定位用户,提高了广告定向能力。此外,与谷歌和亚马逊达成的第三方广告协议也将推动营收增长和多元化。
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