微博(WB)今日盘前大涨5.41%,报8.15美元,再一次引发市场关注。分析人士指出,微博股价上涨或与其垂直领域生态建设取得进展,以及广告营收有望回暖等利好因素有关。
据悉,近年来微博在垂直领域生态方面取得了积极进展,垂类内容规模持续增长,占比已达40%。垂直内容生态的良性发展有利于微博扩大流量和提升用户粘性,进而为其变现能力奠定基础。
此外,随着宏观环境企稳,分析师认为行业广告周期已触底,广告营收有望好转。广告是微博主要收入来源,随着广告需求复苏,微博的盈利状况可能得到改善。
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